Our Story
The Ritual Begins With You
There is a moment, after the noise of the day quiets, when you return to yourself. Velvet Rabbit Lab was built for that moment.
We are a Alchemy and Apothecary skincare brand rooted in the belief that your daily routine should feel like a private ritual: intentional, indulgent, and entirely your own. Every formula we create is designed to transmute any burdens, doubt, and negative energies into positive uplifting ones.
Where she found the magic
Our founder didn't set out to launch a boring skincare brand. She set out to make one that actually promotes self care and cleansing on a more deeper level.
After years of trying different skincare products, she couldn't find a line that captured that made her want to remember her skincare Rituals. Most products promised results but delivered obligation one to many steps. She wanted something different: skincare that slowed her down and made her think, that felt worth reaching for and gave intention to the monotonous skincare routine.
Thus was created Velvet Rabbit Lab.
Velvet Rabbit Lab was created from the inside out, starting with experiments, then formulas. Every product exists because it earns its place in a beneficial, physical and metaphysical form.
Our Ingredient Philosophy
We source with intention and edit without compromise.
Each ingredient earns its place in our formulas through a simple test: does it serve the skin, and does it serve the ritual? We work with clean, skin compatible actives (especially sensitive skin) drawn from botanical traditions and modern dermatology, nothing performative, nothing unnecessary.
The result is skincare formulations that are as honest as they are beautiful.
Threads of Fate
Our first offering Threads of Fate is a collection, not just a product.
The Threads of Fate bring together our foundational rituals into one considered edit, curated for those who understand that the best skincare Ritual isn't about doing more. It's about choosing better. And being intentional with everything you do including skincare. That's where the Glamour begins.
Available in limited quantities, the Threads of Fate is our invitation to begin.
You deserve a Ritual that makes you feel.